At the end, though, there's something about The PJs that looks like another bit of animation produced for the game. Maybe I rescued some more lost cartoons? I have no idea if it's recycled from the series since I've never seen the series.

This Dew ad is very Dew-y. Radical car stunts, bro!

Web-related brands were beginning to tiptoe into the Bowl, as evidenced by this ticklish Yahoo spot. The following year dot-com brands were going to attempt a complete hostile takeover, but more on that next time.

Did Apple just tell everyone to buy Macintosh computers because they were the only brand that would function after the Y2K Bug ruined civilization? Yes they did. And now you know why 2001: A Space Odyssey didn't resemble the actual 2001 in any way...it was an alternate reality where the bug was an actual problem. Anyway, this was dirty, Jobs.

Didn't work either -- the PC maintained its stranglehold over the home computer market and Apple would have to invent some new products to achieve domination.

"Cartoons" is one of Mastercard's better efforts in the "Priceless" campaign. Just about every caption got a laugh out of me.

There are some setups that can only happen in Super Bowl commercials. You won't be seeing them in the movies, or on a TV show, or in a Drunkduck webcomic, or in commercials that don't air during the Super Bowl, or anywhere else. Case loudly in point: A guy is in a meadow, brushing dandruff off his sleeve, and a BULL comes out of nowhere and mistakes it for an invitation to charge. Use their product and the risk of this will be minimal.

By 1999 movie studios had realized the value of putting trailers in the Super Bowl. It doesn't always guarantee success, however. These would be the fourth and fifth trailers and the first quarter isn't even over yet. Neither film seen here was a box office success or remembered as a classic now.

There was a bit of controversy over the bouncy-bounce of this Victoria's Secret ad, but it was light. Not nearly the amount of griping it would receive today.

And no, your eyes aren't playing tricks on you....those were ET's arms in that brief halftime plug. Progressive Insurance tried several campaigns that didn't work before they found Flo; at this point in time they were thinking of associating their brand with ET, the Extra-Terrestrial. It did not work, and later on you'll see just how badly it didn't work. Some companies don't survive connecting their brand to ET; Progressive was lucky.

This M&M was originally named "Crispy" (and he says so here) but his name became "Orange" once Crispy M&M's left the market. Now you can buy them once more, but there is no specific M&M representing them. Back when Orange was Crispy he was always extremely nervous about the prospect of being eaten (the others just seem to be naive about it).

We've seen the very last Frogs spot, so Bud had to find a new mascot. Maybe a lobster? Nah, their faces are hideous.

The solution was right in front of them the entire time. Bud had been running Clydesdales spots in every Bowl for several years, but they usually went under the radar in favor of louder gimmicks like Spuds or the Frogs. Beginning with this ad (cited as a favorite by morning news anchors the next day), the Clydesdales took the throne as the Animals To Watch during the Super Bowl. It's hard not to love this particular spot too.

Okay, there was a brief period of time when the Bud Throne was taken by some dude-bros screaming "WAZZAAAAAAP" into a phone, but let's not bring that up right now.

For years after supermodel Aly Landry's series of Doritos ads completed its run, she said people would spot her in public and throw chips at her, hoping she would suddenly do the splits and catch them with her mouth.

This one introducing a high-defintion television is priceless, though -- Mastercard priceless. Barely anybody had one of these things at this time. This looks like an incredibly stupid, dump-worthy date by 2017 standards, but in 1999 it meant he was the Cool Rich Kid.

Guys in Bud Light ads are the dumbest people in the world. First off, the prices at this store have to be ridiculous, because they've got a big wad of bills and the cashier tells them on sight without even counting it that they don't have enough. In fact, that wad isn't even enough to cover a Bud Light case and a roll of toilet paper. They pick the Bud, of course.

I was never a WWE fan, but this spot came at the height of their late 90's popularity surge, so it no doubt means something to someone. All the major players from that era show up here, including The Rock, whom today's audience only knows from a string of silly family films.

This FedEx ad is pretty great though. It's paced well, has a good payoff, and the plot revolves around the use of the product without being insulting.

The car ad that follows it is remarkably bland, but that seems like the point...counter-programming. This is the only moment of silence in the entire Bowl.

The last ad that appears here still makes it on lists for Worst Super Bowl Ads Of All Time. It's about an African runner being drugged and fitted with this company's brand of shoe like some kind of animal. Couldn't imagine how THIS concept could be taken badly!

This was an ad, and also not an ad...it aired as the opening scene to the 1999 Halftime show. The acts were Gloria Estefan and Stevie Wonder, neither of which were promoted in the spots leading up to their concert. You only saw ET. And when the concert started, ET had nothing to do with it. Wouldn't it have been an interesting combo, though?

"Ouuuuuuuch."
"WOW I CAN SEE!"

As I don't need to point out, this aborted campaign was incredibly awkward and Progressive dumped it within months.